Improve your customer rewards program outcomes

If you are trying to increase customer purchases, we have curated a list of potential loyalty program outcomes that will help direct you through our website to find exactly what you are looking for.

Which outcome are you wanting to achieve with your customer loyalty program?

Whether you seek to acquire new customers, boost customer retention or brand loyalty, drive new or repeat sales, or increase your share of each customer’s spending, a well-structured and managed reward program is the answer. Here’s a list of the many customer-focused program outcomes that a customer rewards program can generate, with links to more information throughout our website.

A man wearing a hard hat is standing in front of a group of construction workers.

Anti-competitive tactics (competitive advantage)

Change customer purchasing behavior or habits

Clear old inventory

Customer loyalty

Drive new customer acquisition

Drive sales of overstock or obsolete inventory

Encourage cross-sell or number of categories being purchased

Encourage customer referrals

Encourage online purchasing

Encourage upselling or higher margin goods and services

Gain traction on new product line, brand or SKUs

Generate incremental gross profit dollars or implement a new profit center

Grow your share of market

Increase average transaction size

Increase your customer lifetime value

Increase customer purchasing - direct customers

Increase customer purchasing - downstream or indirect customers

Increase customer retention and reduce customer churn

Increase purchase frequency

Increase sales

Increase year-over-year sales

Inventory reduction

Raise the profile of your brand

Reduce reliance on discounts and rebates and improve gross profit margin

Reverse declines in customer purchasing

Reward best customers as a thank you