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ROI Loyalty Calculator

DELIVER SALES GROWTH  WITH A B2B LOYALTY PROGRAM

Increase profits with a customer-behavior-based, data-driven, full-service reward and incentive program for B2B companies.

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Improve profit margins and enhance customer satisfaction


A Lift & Shift B2B customer loyalty program will increase sales and profit margins by incentivizing your customers to direct more category spending to you. Reward program participants as they become more valuable to your business. Watch our video to see why you need a B2B loyalty program.

Leverage your existing customer data


We help you unlock the hidden value that comes with insight into customer experience. We use your sales data to create a unique customer experience. By marrying customer purchasing goals with personalized sales incentives, we drive customer purchase behavior.

Fully customized service


We build and completely manage all aspects of your program using our proprietary technology platform to quickly and cost-effectively create a customized B2B reward program that addresses all your sales goals. You will spend less than 30 minutes a month managing your reward program because we do it all for you.

Performance-based cost structure


With our performance-based program structure, your customers are rewarded when they become more valuable to you. This sort of growth-based program pays for itself, as reward costs are tied to increased sales.

Case Study

Wholesale Tire Distributor Changes Dealer Engagement

with Data-Driven Reward Program

The results speak for themselves

Download our eBook, Wholesale Tire Distributor Changes Dealer Engagement with Data-Driven Reward Program, to learn the strategies and tactics used to create a points-based dealer reward program designed for long-term customer retention and strategic sales growth.


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Contact us now for a free strategy session

Let us show you how our performance-based B2B rewards program can pay for itself.

Lift & Shift loyalty programs suit all types of companies

We’re experts in developing loyalty programs, especially for B2B customers. It’s our specialty.

How it works

Set clear program goals


We review your customer segments, sales channels and sales goals to determine the optimal reward program structure and reward rules for your organization.

Build the program


Our team of reward professionals expertly build best-in-class B2B loyalty programs, including all program assets (reward website, reward statements, program introduction materials, etc.) based on your objectives, target customers, and sales data sources (direct or distributor).

Develop offer matrix


We review historical sales data (direct or distributors) for all target accounts and identify purchasing gaps and opportunities. We then work with you to assign reward values for all potential sales outcomes, by account, ensuring a highly personalized and relevant customer experience.

Grow your sales – profitably


Your program will be performance-based – customers will earn rewards ONLY if they make the specific purchases set out for them individually in the program structure. Everything is tracked automatically by our reward rules engine. The incremental sales and gross profit delivered by your program will pay for all program-related costs many times over, assuring you excellent ROI on every dollar invested. Program ROI reporting is provided by month, quarter, year and/or by individual sales campaigns.

Rewards used in successful brand loyalty programs


We are committed to ensuring your program participants are motivated by your reward selection, providing the opportunity to dream and using their relationship with your brand to reach their goals.


We offer exciting rewards to maximize the program value to your customers and channel partners as they earn points and redeem, making a stronger connection with your brand.


Our huge selection of over 1M+ reward options allows each reward earner to choose what appeals to their interests:

 

  • Account credits 
  • Gift and debit cards
  • Experiential travel
  • Merchandise
  • Event and concert tickets
  • Your branded products and swag
  • Charitable donations

 

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Environmental support

Our B2B rewards programs participate in the Evergrow Eco-action tree planting program, where five trees are planted for every redemption made. In 2023, our programs funded the planting of over 26,600 trees with the Eden Reforestation Project. 

Wondering about your loyalty program return on investment?

Try our ROI Calculator

Our services

Data & Analytics

We help you unlock the incredible value of your customer data (who bought or didn’t buy what) to customize offers that encourage repeat sales and drive new buying behavior.
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Program Design & Build

We work with you to structure relevant and achievable reward programs and offers for each sales goal or outcome.
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Full-service Program Management

Lift & Shift is a full-service provider. We expertly manage all areas of your reward program, so you can focus on your business.
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 Sales Team Support

We work with your sales team to ensure they understand the reward program and how to use it to achieve their sales targets for each participating customer.
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Transaction Processing & Reporting

We process your customer sales data and reward-related transactions calculating reward values, updating your reward accounts and providing you with comprehensive program metrics and reporting.
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Program Marketing Services

Our marketing team will give your reward program a unified brand identity across all program elements, including a customized adaptive reward website and a personalized monthly program email. We work with your existing brand guidelines to ensure your program materials are consistent with your corporate branding.
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Program Member Services  

We handle all inbound customer reward inquiries, and any other program-related questions.

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Reward Fulfillment  

Maintaining a long-lasting relationship with your customer demands loyalty. We offer a wide selection of reward options that allows program participants to choose what appeals to their personal interests.

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What our clients say

We'd love to become your business partner and establish a profitable loyalty program so you stand out in your B2B market. Do you want proof that our programs work? We will let our clients tell you what they think of our programs and our service. The long term impact on their business and the growth of their customer base makes us proud of the work we do.

We did an extensive review of vendors in the marketplace and Lift & Shift stood head and shoulders above the rest with their integrated communication platform and data analytics capabilities. Their focus on delivering ROI made it an easy decision for us.

SENIOR MARKETING MANAGER
Manufacturer, Building Products Industry
I used to manage my rewards program internally, but transitioning to a full-service agency has proved to be the perfect choice. It has relieved me of all the hassle, allowing me to concentrate on other aspects of my business
VICE PRESIDENT, SALES
Transformer Manufacturer

We are going on our fourth year utilizing the Lift and Shift reward program, and I could not be happier with the program and the relationship we have established.  The knowledgeable account representatives constantly bring new suggestions and ideas to the table, along with new enhancements within the program’s platform… allowing us to maintain a consistent “fresh” program for our extensive dealer base. 

SALES DIRECTOR
Leading Automotive & RV Aftermarket Distributor

The Lift & Shift team has given us exceptional service and support. The program has increased our annual visits by 7%.  When we compare customers who visited more than once, we see an increase in sales by more than $2M.  A good portion of that growth can be attributed to the loyalty program, helping to encourage customers to return to our stores for more services.

EXECUTIVE DIRECTOR
Tire, Brake & Service Company

Our company has been very impressed with the professionalism and quality of the Lift & Shift team. The program was easy to implement, with the website and supporting tools, first class. Most importantly, we are seeing the loyalty program shift customer behavior. Enrolled customers are up 37% within a few months of launch. We are definitely getting an extra look from customers who want to maximize their point totals. Highly recommend the program.

PRESIDENT
Wholesale Distributor

The Lift & Shift team are very good at sharing best practices on how to configure offerings to the customer base. Customers in the program are tracking higher sales percentages than the customers who are not enrolled. Lift & Shift has the best interests of the client at heart.

DIRECTOR, PRIVATE BRANDS
Specialty Automotive Equipment Distributor

Your reward program is a profit center - for you

You may call it a customer loyalty program, but the real reward is driving greater sales and profits for your company.

Achieve Your Business Goals with A Loyalty Program

Customer Engagement


Customer engagement is the connection between a customer and your company or brand. Engaged customers are high-value customers. They are open to giving you more of their business under the right circumstances, and they buy more, stick around longer and will even act as valuable brand ambassadors for your business with their peers.


Customer engagement levels increase when the customer has a positive experience with your company; when they feel that your brand understands them and what they need. This can be effectively accomplished through the introduction of a data-driven business-to-business loyalty program.

a group of people are sitting on a couch looking at their phones .
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Use Customer Data to Identify Engagement Opportunities


Properly designed and executed customer loyalty programs, especially B2B programs, increase your value proposition with customers and can help drive your business goals. A well-executed loyalty program makes effective use of each existing customer's historical sales data to quantify their current value to your brand and then identify purchasing gaps or opportunities that can be filled to grow their relative value to you.

Use Targeted Communications to Drive Customer Retention and Growth


Once the customer's engagement opportunities have been defined, use highly personalized reward-based communications to introduce the relevant purchase opportunities; this enhances the customer experience with your brand. Take-up rates are generally higher for these offers, given their personalized nature and the association of a reward with each. As offer take-up rates increase, so does your share of market for that customer. They come to rely on you more, and your retention rates will increase in line with your increased share of market and associated sales growth.

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