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Increase profits with a customer-behavior-based, data-driven, full-service reward and incentive program for B2B companies.
A Lift & Shift B2B customer loyalty program will increase sales and profit margins by incentivizing your customers to direct more category spending to you. Reward program participants as they become more valuable to your business. Watch our video to see why you need a B2B loyalty program.
We help you unlock the hidden value that comes with insight into customer experience. We use your sales data to create a unique customer experience. By marrying customer purchasing goals with personalized sales incentives, we drive customer purchase behavior.
We build and completely manage all aspects of your program using our proprietary technology platform to quickly and cost-effectively create a customized B2B reward program that addresses all your sales goals. You will spend less than 30 minutes a month managing your reward program because we do it all for you.
With our performance-based program structure, your customers are rewarded when they become more valuable to you. This sort of growth-based program pays for itself, as reward costs are tied to increased sales.
Download our eBook, Wholesale Tire Distributor Changes Dealer Engagement with Data-Driven Reward Program, to learn the strategies and tactics used to create a points-based dealer reward program designed for long-term customer retention and strategic sales growth.
Let us show you how our performance-based B2B rewards program can pay for itself.
We’re experts in developing loyalty programs, especially for B2B customers. It’s our specialty.
We review your customer segments, sales channels and sales goals to determine the optimal reward program structure and reward rules for your organization.
Our team of reward professionals expertly build best-in-class B2B loyalty programs, including all program assets (reward website, reward statements, program introduction materials, etc.) based on your objectives, target customers, and sales data sources (direct or distributor).
We review historical sales data (direct or distributors) for all target accounts and identify purchasing gaps and opportunities. We then work with you to assign reward values for all potential sales outcomes, by account, ensuring a highly personalized and relevant customer experience.
Your program will be performance-based – customers will earn rewards ONLY if they make the specific purchases set out for them individually in the program structure. Everything is tracked automatically by our reward rules engine. The incremental sales and gross profit delivered by your program will pay for all program-related costs many times over, assuring you excellent ROI on every dollar invested. Program ROI reporting is provided by month, quarter, year and/or by individual sales campaigns.
We are committed to ensuring your program participants are motivated by your reward selection, providing the opportunity to dream and using their relationship with your brand to reach their goals.
We offer exciting rewards to maximize the program value to your customers and channel partners as they earn points and redeem, making a stronger connection with your brand.
Our huge selection of over 1M+ reward options allows each reward earner to choose what appeals to their interests:
Our B2B rewards programs participate in the Evergrow Eco-action tree planting program, where five trees are planted for every redemption made. In 2023, our programs funded the planting of over 26,600 trees with the Eden Reforestation Project.
We handle all inbound customer reward inquiries, and any other program-related questions.
Maintaining a long-lasting relationship with your customer demands loyalty. We offer a wide selection of reward options that allows program participants to choose what appeals to their personal interests.
We'd love to become your business partner and establish a profitable loyalty program so you stand out in your B2B market. Do you want proof that our programs work? We will let our clients tell you what they think of our programs and our service. The long term impact on their business and the growth of their customer base makes us proud of the work we do.
We did an extensive review of vendors in the marketplace and Lift & Shift stood head and shoulders above the rest with their integrated communication platform and data analytics capabilities. Their focus on delivering ROI made it an easy decision for us.
We are going on our fourth year utilizing the Lift and Shift reward program, and I could not be happier with the program and the relationship we have established. The knowledgeable account representatives constantly bring new suggestions and ideas to the table, along with new enhancements within the program’s platform… allowing us to maintain a consistent “fresh” program for our extensive dealer base.
The Lift & Shift team has given us exceptional service and support. The program has increased our annual visits by 7%. When we compare customers who visited more than once, we see an increase in sales by more than $2M. A good portion of that growth can be attributed to the loyalty program, helping to encourage customers to return to our stores for more services.
Our company has been very impressed with the professionalism and quality of the Lift & Shift team. The program was easy to implement, with the website and supporting tools, first class. Most importantly, we are seeing the loyalty program shift customer behavior. Enrolled customers are up 37% within a few months of launch. We are definitely getting an extra look from customers who want to maximize their point totals. Highly recommend the program.
The Lift & Shift team are very good at sharing best practices on how to configure offerings to the customer base. Customers in the program are tracking higher sales percentages than the customers who are not enrolled. Lift & Shift has the best interests of the client at heart.
Customer engagement is the connection between a customer and your company or brand. Engaged customers are high-value customers. They are open to giving you more of their business under the right circumstances, and they buy more, stick around longer and will even act as valuable brand ambassadors for your business with their peers.
Customer engagement levels increase when the customer has a positive experience with your company; when they feel that your brand understands them and what they need. This can be effectively accomplished through the introduction of a data-driven business-to-business loyalty program.
Properly designed and executed customer loyalty programs, especially B2B programs, increase your value proposition with customers and can help drive your business goals. A well-executed loyalty program makes effective use of each existing customer's historical sales data to quantify their current value to your brand and then identify purchasing gaps or opportunities that can be filled to grow their relative value to you.
Once the customer's engagement opportunities have been defined, use highly personalized reward-based communications to introduce the relevant purchase opportunities; this enhances the customer experience with your brand. Take-up rates are generally higher for these offers, given their personalized nature and the association of a reward with each. As offer take-up rates increase, so does your share of market for that customer. They come to rely on you more, and your retention rates will increase in line with your increased share of market and associated sales growth.