The Ultimate Guide to B2B Loyalty Programs
Your customers have more choices on where to buy than ever before. It's critical to demonstrate why customers should choose your business over the competition. A B2B loyalty program provides you with an opportunity to strengthen your channel relationships and boost sales.
This guide shows how growth-based loyalty programs elevate sales and profits by incentivizing current customers to spend more, attracting new customers with appealing rewards, and motivating your sales team to increase sales through incentives based on customer sales growth.
Introduction to B2B loyalty programs
In this section, we define B2B loyalty programs, explain how they differ from B2C incentive programs, and discuss the unique benefits they offer in the B2B marketplace. Discover the foundational elements that make these programs instrumental in achieving long-term success.
The importance of B2B loyalty programs
B2B loyalty programs targeted to customers and channel partners offer incredible value and ROI. This section discusses how a loyalty program can grow your sales through customer retention, driving incremental sales and improving customer engagement.
Building successful B2B loyalty programs
Starting a B2B loyalty program? Read how growth-based programs continuously motivate your customers to spend more with you using your historical sales data, and how to target and track results for long-term success. You’ll learn how loyalty programs have higher ROI than any other marketing program.
- How to Create a Wildly Successful Loyalty Program for Your B2B Business
- Successful B2B Loyalty Programs are Driven by Customer Data Analytics
- Top 5 Recommended Incentive Solutions for a B2B Loyalty Program
- How to Use Channel Incentive Programs to Drive B2B Engagement and Loyalty
- Experiential Rewards Add Strength to Any Loyalty Program
- Case Study: Enhancing Existing Loyalty Program Rewarded with 78.5% Sales Lift
Sales growth with B2B loyalty programs
Find out how a well-planned B2B rewards program can target your existing profitable customers and encourage them to purchase more, purchase more frequently, and purchase longer over time. See how the resulting sales data and analytics provide insights for program refinement.
- How B2B Rebate Programs Fit Into Your Sales And Marketing Strategy
- How to Use B2B Reward Programs to Deliver Sales Growth
- A Loyalty Program is Your Automated Sales Partner
- When the going gets tough, a customer loyalty program gets sales going
- Improve Your Sales And Profits With A Data-Driven Spiff Program
- 5 Ways to Drive Incremental Sales Using Your Data and a B2B Loyalty Program
- Case Study: Tire distributor increases target tire sales 179%
Loyalty programs and business growth
Business growth is our goal, and this section shows you how to reach it with a best-in-class B2B loyalty program. Learn how a customized rewards program increases customer engagement and benefits your business especially in the middle of a tough economy, and why it drives better results than the practice of offering discounts.
Overcoming challenges
Every journey has its obstacles. This section is dedicated to identifying common challenges in B2B loyalty programs and offers smart ways to solve them. Learn from real-life examples and turn potential problems into opportunities.
B2B Loyalty Programs deliver sales and profit growth
With a Lift & Shift B2B loyalty program you develop the unrealized sales potential from your customer accounts.
Our regular program communication acts as an automated salesperson and offers participating customers relevant and attractive opportunities to earn rewards for purchases. Turn low spending client accounts into high spenders.