FULL-SERVICE PROGRAM MANAGEMENT
We’ll expertly manage your reward program so you can focus on your core business
Lift & Shift is a full-service B2B reward program provider. We build and manage your loyalty program using our extensive expertise and our proprietary and flexible technology platform. We take care of every detail – so you don’t have to. Ongoing, we manage your program as your outsourced partner, taking your direction on program goals and objectives, then professionally executing for optimal results and program ROI.
Many B2B businesses start their reward program journey considering two options:
- Manage their loyalty program internally using loyalty program software (also known as ‘self-managed’, 'DIY' or 'SaaS' [Software as a Service] programs), OR
- Use a third party, full-service loyalty program provider (like Lift & Shift) to manage the program
Here’s why working with us works best for you
Your loyalty program is built to support your business goals
Your business is not like everyone else's. Of course, achieving sales and profit goals are pretty common ambitions. But you have other business objectives and concerns as well – customer acquisition and retention, channel sales performance, brand/product trial, employee retention and performance etc. And your sales network is probably pretty distinctive too. And then there’s your competitive environment. Lift & Shift builds custom loyalty programs that best match YOUR business goals and YOUR customers/channel partners/employees within YOUR marketplace.
Lift & Shift has the experience, expertise and resources needed to successfully manage your B2B loyalty program
Managing a loyalty program takes a huge amount of time to do correctly, for optimal results. We have a team of seasoned professionals that have done and seen it all. We know how to get optimal results for your rewards program, and how to manage it efficiently. Our experts are your best way to achieve great results without diverting and draining your team resources from their already more-than-full-time jobs.
In fact, Lift & Shift clients spend only about an hour a month focusing on their reward program as a result of our hands-on management. And this time is primarily spent in our joint monthly program status meeting reviewing recent results and key learnings and planning future strategies.
We have proven ways to establish and maintain a high level of engagement in the loyalty program
Your reward program participants may be your customers, channel partners and/or your employees. You may wish your customers to purchase more, your channel partners to sell more, and/or your employees to perform more strongly. Whichever they are, we know that participants must be engaged and motivated by your loyalty rewards program to improve results. They must have the best possible experience with your B2B loyalty program. The program must be thoughtfully set-up and customized for the reward earners.
Lift & Shift’s experts have the knowledge and experience to launch an impactful rewards program, and to finetune it over time so engagement remains strong. Customers’, channel partners’ and employees’ needs and wants evolve over time, and Lift & Shift will be alert to required program changes to ensure ongoing engagement no matter what happens.
Learn about your program participants, all the time
Measuring the performance of your loyalty program is critical – not just to evaluate the impact of a recent campaign, but to plan strategically for the future. So too is learning about the participants. What they do (purchase, sell, perform) and how these behaviors trend over time. Lift & Shift’s measurement tools, customized to your business will ensure that you continually learn more about your customers, channel partners and/or employees. This information is critical to be able to optimize your rewards program impact and its ROI.
Your loyalty program will evolve as times change
Your business is constantly changing – you’re proactive with new products, refining sales channels, fine-tuning objectives and strategies etc. And your business also must recognize and adapt to broader market forces (competition, globalization, technology advances, etc.). Your rewards program must be be modified as times change.
Lift & Shift’s fully-managed programs are custom-designed for your specific business - both now and as it changes over time. They are built to be modified to take advantage of change, whether from inside the company or via external market forces.
The Lift & Shift Advantage
Partner with Lift & Shift and our years of B2B loyalty experience. We have the experts, knowledge, tools, and proven processes dedicated to the success of B2B rewards programs. We are experienced B2B loyalty program pros with master tools who've seen and handled it all.
Want to learn more?
Download our white paper, which provides more detail regarding the pros and cons of managing loyalty programs internally using customer loyalty program software.