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BUILD STRONG DEALER LOYALTY WITH A DEALER REWARDS PROGRAM

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If you’re a manufacturer or distributor selling directly or indirectly to dealers/retailers, a Lift & Shift Dealer Rewards Program will help build stronger customer relationships, sales and profits.


A dealer/retailer rewards program is an effective way to achieve your short-term and long-term sales goals, keeping you and your products top of mind with your direct and indirect dealer/retailer customers.

Dealer and retailer loyalty programs keep you ‘top of mind’

A customized rewards program from Lift & Shift helps establish top of mind awareness with your dealer network. It’s a win-win situation: dealers earn great rewards (their win) simply by purchasing and selling your goods, helping you achieve your specific sales objectives (your win).


Drive sales momentum within your sales channel

Generating sales is always a key objective. A dealer rewards program helps achieve that by influencing dealers to buy, stock & promote your products over your competitors’ products. You’re giving them a powerful extra reason to prefer you to the competition.





Incentivize more than just ongoing sales

Think beyond just repeat sales. A dealer loyalty reward program can also incentivize your dealers to:

  • Increase year over year purchasing
  • Encourage trial purchase of new products
  • Increase the number of categories being purchased
  • Increase average transaction size
  • Promote more e-comm orders
  • Improve product knowledge


A program can incentivize the dealer to do just about anything you hope to accomplish with your dealer network.



Ensure you offer rewards & incentives that will motivate all your customers

Your program should encourage loyalty and growth with all your customers, so ensure your program includes a wide selection of reward options that will motivate anyone – because your customers are different, and so are their tastes.


Lift & Shift works with multiple vendors, assembling an amazing array of rewards and incentives that we can tailor for your dealer reward program.

Consider a program update to optimize your results

Lift & Shift is often called upon to help our clients update older programs and increase their impact and ROI.


In many instances what we find are programs that employ reward options that are too limiting – or expensive.

Perhaps you’ve been using an annual dealer trip that includes only your largest customers. That’s great for them – but your smaller dealers usually represent your greatest opportunity for real growth. Be sure to include reward options that will motivate them as well.


Or maybe you’ve been using an annual rebate program, based on total sales. Again, great if that is working – but research shows monetary rewards are far more costly than non-monetary rewards like merchandise, gift cards and experiential travel. Consider adding other program options to help improve your program ROI.


Talk to us about how you can update your program to improve results while reducing costs and turn your program into a measurable profit center for your company.

Your dealer reward program is a profit center - for you

You may call it a dealer or a retailer loyalty program, but the real reward is driving greater sales and profits for your company.

Full-service program provider

Lift & Shift is a full-service provider of B2B loyalty and reward programs. We build and then manage your customized dealer reward program so you don’t need to have the internal human resources, technology/tools or expertise to do it. With more than 100 years of combined B2B loyalty experience, our team gets you immediate results, with easy to understand reporting and ongoing program optimization that continuously improves your program ROI over time.



Performance-based program design

Lift & Shift builds dealer reward programs that quite literally, pay for themselves many times over. Our growth-based models employ your historical sales data to reward dealers as they increase purchasing year-over-year or quarter-over-quarter - and as they make any specific purchases you want them to.


This is called a “performance-based” reward structure and is a key factor in ensuring your dealer reward program delivers amazing and measurable ROI and is a profit center for your business, not a sunk cost that you can’t easily justify to your CFO.

Customized program design

Your business is unique, as are your sales goals, so your program should reflect this.


Lift & Shift’s proprietary reward technology platform enables us to easily and inexpensively set up your dealer reward program to address your specific sales objectives, including:


  • Year-over-year or quarter-over-quarter sales growth
  • New product launches/introductions
  • Product cross-sell and up-sell
  • Increasing order frequency
  • Increasing order size
  • Promoting online/e-comm ordering
  • Product demonstration
  • Customer retention
  • Customer acquisition
  • Completing educational/training activities


How it works

Define the goals for your program

The reward program’s goals must reflect the objectives and challenges of your business. That’s where we start.

Design and develop the program

We build a reward program that’s specific to you – including selecting appealing and attainable rewards, and motivational offers that are sure to influence your indirect sales partners.

Incent your dealers, distributors and retailers with dynamic offers

We can segment your sales distribution network to reflect differing priorities – by region, by product(s), by channel.

Keep motivation and participation high by using frequent personalized communications

Communicate to the dealer network their personal progress towards getting a free reward. This helps maintain their motivation.

Learn and adjust to optimize your ROI

Lift & Shift programs are built to continually improve program ROI. We gather learning ongoing by testing offer type, offer duration, offer strength, etc. Results are used to adjust the program so we can drive even better results.

Dealer Rewards Program FAQs

  • What is a Dealer Rewards Program?

    A Dealer Rewards Program from Lift & Shift is designed for manufacturers and distributors who sell directly or indirectly to dealers and retailers. The program can significantly enhance customer relationships, boost sales, and increase profits by offering rewards to dealers and retailers based on their purchasing and selling activities, keeping your brand and products top of mind.

  • How does a Dealer Rewards Program help improve sales momentum within our sales channel?

    A Dealer Rewards Program is strategically designed to encourage dealers to purchase, stock, and promote your products over those of your competitors. By offering enticing rewards, the program incentivizes dealers to choose your products, thereby driving sales momentum within your sales channel.

  • What benefits can a customized rewards program offer beyond repeat sales?

    A Dealer Rewards Program is an extension of your sales team and goes beyond just encouraging repeat sales. It can also motivate dealers to increase their year-over-year purchasing, try new products, expand the range of purchased categories, raise average transaction sizes, promote e-commerce orders, and enhance their product knowledge. In essence, the program should incentivize dealers to achieve any and all sales goals you have for your dealer network.

  • How can Lift & Shift help optimize our existing rewards program?

    In addition to designing and building new programs from scratch, Lift & Shift specializes in refining and updating existing dealer reward programs to deliver better results and return on investment. Typical problems we help address pertain to programs that do not use historical sales data effectively because the reward platform or technology may be outdated and needs to be refreshed with any of our unique program tools and features. Or your team may lack the experience or time required to properly administer or direct the program, requiring our team of professionals to take over core program administration. No matter your needs, Lift & Shift can work with you to update it with diverse and cost-effective reward options. This ensures that your program appeals to both larger and smaller dealers while also helping reduce costs and improve ROI. 

  • How does Lift & Shift create a customized dealer reward program?

    Lift & Shift takes a comprehensive approach to building a customized dealer reward program. The process involves defining your program goals, designing and developing the program structure, using your historical sales data to segment your dealer network and introduce personalized growth targets, maintaining motivation through personalized communications, and continually learning and adjusting the program based on real-time results. This iterative approach ensures that the program delivers excellent ROI by influencing your dealer network effectively.

Lift & Shift loyalty programs suit all types of companies

Our growth-based data-driven loyalty programs can be used by any type of company, with any type of sales support organization.

Lift & Shift Services

Contact us now for a FREE strategy session

Let us show you how our dealer rewards program can improve your business’ bottom line.