Rewards Services

A successful B2B loyalty program does more than recognize purchases or sales performance. It gives program participants a compelling reason to stay engaged, pursue the next goal, and strengthen their relationship with your brand.

It’s crucial to have something that appeals to everyone in your rewards program. That's why Lift & Shift offers a broad, flexible selection of rewards designed to appeal to the varied interests of your customers, channel partners, and sales teams. With an extensive global rewards marketplace featuring more than one million reward options, program participants can choose rewards that feel personally meaningful to them—not simply rewards chosen for them.

A Reward Selection That Supports Participation

Your Products and Perks Can Be Part of the Mix

Your own products, account credits, branded apparel, training opportunities, and company swag can be valuable reward options. They can reinforce your B2B brand and support specific sales or customer loyalty goals.

However, they work best when they are options in a broader reward strategy.

A single reward type will not appeal equally to every participant. A contractor, dealer, distributor sales associate, or business owner may each be motivated by something different. Including the variety noted above, along with your own branded rewards, gives participants more control over how they use the value they have earned.

The result is a more relevant reward experience and a stronger reason for customers and channel partners to participate in your loyalty program.

Why Reward Choice Matters

Rewards help turn a sales goal into a personal opportunity. When program participants can connect their purchasing or selling behavior to something they value, the loyalty program becomes more memorable and more motivating.

The right reward mix can help your B2B loyalty program:

• Encourage ongoing participation and repeat engagement
• Support larger purchasing goals and growth-based reward opportunities
• Reinforce customer loyalty with relevant, tangible value
• Give channel partners and sales teams another reason to prioritize your B2B brand
• Create positive program experiences that participants are more likely to discuss with others
• Keep the program relevant as reward preferences and marketplace trends change

Reward choice is especially important when your program serves a diverse group of customers or channel partners. What motivates a high-volume account may be different from what motivates a smaller account, counterperson, contractor, sales representative, or business owner.

We Keep Your Reward Program Current and Relevant

Reward redemption is one of the most important moments in any incentive or loyalty program.

When participants redeem for rewards, they experience the tangible value of their relationship with your brand. This creates goodwill, strengthens loyalty, increases program advocacy, and encourages continued engagement.

The reward catalog shouldn’t remain static. Participant preferences change. New products, experiences, and reward trends emerge. A reward that generated excitement two years ago may no longer have the same impact today.

Lift & Shift continually reviews the reward options and redemption activity to help keep your catalog engaging. Reward redemption reporting can show which categories participants value most, how often they redeem, and where adjustments may improve the reward experience.

This insight helps ensure your reward selection continues to support your marketing strategy, sales objectives, and customer loyalty goals.

Rewards with a Positive Environmental Impact

Our rewards platform also supports sustainability initiatives through the Evergrow Eco-Action program.

Reward redemptions help fund global environmental projects, including reforestation efforts that contribute to carbon reduction and ecosystem restoration. This allows participants to feel good about their rewards while supporting meaningful environmental impact.

The Lift & Shift Advantage

Managing the selection, procurement, customer service, and redemption of reward choices is a huge effort. Lift & Shift has the experience and vendor array to secure the best options in the marketplace for our clients and their program participants. 

We help you create a reward experience that is easy for program participants to understand, enjoyable to use, and aligned with the behaviors that matter most to your business. We provide access to a broad selection of high-value rewards while making it easy to incorporate your own products, branded merchandise, apparel, and promotional items. We manage the details, including participant support, redemption reporting, and ongoing program updates, so your rewards program remains a valuable part of your broader customer loyalty and sales strategy.