Your rebate program should take the wide range of consumer segments you have into account. When creating your rebate rules and offers, utilize your sales data to create tailored account-based rules that take advantage of the numerous sales opportunities available to each individual account. Account criteria tailor our account-based rebate programs to meet your customers' needs. This personalization increases engagement and ensures that they know the benefits and rewards of participating in the program.
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DRIVE SALES AND PROFITABILITY WITH A WELL-STRUCTURED REBATE PROGRAM
What is a B2B rebate?
B2B rebates can take many forms. Manufacturers typically use rebates as a form of loyalty program to incentivize direct or downstream customer purchase behaviors.
What are the types of B2B rebates?
Rebates offer an opportunity to increase revenue, strengthen customer relationships, and reduce costs. They come in a variety of forms, including:
Volume rebates
Compensate the buyer for reaching or surpassing predetermined purchase volumes.
Stocking Rebates
Reward a distributor or retailer for maintaining a minimum amount of inventory.
Bulk purchase rebates
Compensate a customer for making a specified size purchase.
Promotional rebates
Limited-time rebates on a particular product or category.
Marketing rebates
Rebates to help the distributor or merchant finance a product promotion.
Best practices for an effective rebate program
Increase program engagement with account-based programs
Increase participation with targeted messaging
By focusing offers on individual customers or segment-based opportunities, you can apply tactics where the true sales growth lies. Customers are more likely to participate when they see an offer that directly relates to their purchase behavior. Our automated rules engine uses your data to instantly calculate and track rebates earned by the targeted customers according to their unique rules.
Maximize engagement with varied program rules and offers
Be prepared to vary the offer rules as the program evolves. There should always be opportunities to make improvements as you learn about your customers buying behavior. Our program rules and offers are finely tuned to each segment or account, giving you unprecedented control over how you reward your customers. Quarterly, seasonal, or limited-time offers can dramatically impact customer participation. With this level of personalization, you can maximize customer engagement and loyalty.
Unlock new opportunities with program reporting
How are you measuring customer success in your rebate program? For the program to be effective, you need to confirm that the customer understands there is an opportunity to achieve or exceed their rebate program goals. With program reporting, you can measure their progress against those goals or offers within a specific period and make adjustments if you see a lack of participation. The more the customer is engaged, the greater the chance they will meet the goals, resulting in higher loyalty and, ultimately, your revenue.
Drive sales team support with effective training
Whether you sell direct or rely on distribution to get your products to market, customer awareness of the rebate programs on offer is highly dependent on your sales reps getting the message out. Our team is here to help make sure your rebate program runs smoothly and efficiently. We provide comprehensive training for your sales team to quickly get up-to-speed and drive more sales by informing their customers of the benefits of the program.
Lift & Shift loyalty programs suit all types of companies
We’re experts in B2B loyalty programs. That includes development of SPIFF, rebate and reward programs for our B2B clients. We work with all types of companies, with all differing sales support organizations.
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Let us show you how Lift & Shift can create a rebate program customers want
Here’s why you should work with Lift & Shift
Lift & Shift is a full-service program provider
Our team of B2B experts manages motivational rebate programs for our clients. We have years of experience in the field and can provide tailored solutions to meet your company's needs. You don't have to find the resources internally to manage your program. We work with you and take strategic direction from you. With our comprehensive services, we can help you create a successful rebate program that will drive results.
Your program is customized to you, your business goals, and your stakeholders
Lift & Shift builds custom programs to meet the unique needs of your business, your sales network and your end-users. Your program can be personalized to address the different needs and value of each of these stakeholders - so there’s no ‘one size fits all’ approach.
Fee structure is performance-based
We work with you to focus on your goals and determine the best compensation model for the services you receive. We offer both a performance-based variable option or fixed fee.
Contact us now for a free strategy session
Let us show you how our programs can improve your bottom line.