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The pandemic changed the way many of our businesses function. Many have been challenged by shrinking sales due to lockdowns and supply chain disruptions. Your customers are still looking for product, so make sure you are the preferred vendor they look for when they want to make purchases.
Rewarding loyal customers will increase your odds of capturing whatever spending they are doing. It’s an excellent way of saying "thank you;” is far more effective than deep discounts or rebates; and causes no long-term margin erosion.
Lift & Shift works with clients throughout North America, and we are experienced at rolling out our cloud-based program anywhere, so we can work with you and your sales team, no matter where your work is based.
Dan Benoit, Lift & Shift’s President, presented a webinar on this topic in May 2020, in the early stages of the pandemic, where he explained how your company can launch a performance-based customer engagement program that leverages your customer data goldmine to remotely boost customer engagement and sales. While the pandemic may be over, its affects linger and his recommendations still apply.
This webinar was recorded May 19, 2020.
This article is part of a series covering how growth-based loyalty programs can elevate sales and company profits by incentivizing current customers to spend more, attracting new customers with appealing rewards, and motivating your sales team.
If you'd like to learn more about B2B Loyalty Programs, then please read the next article in the series: "Improve Your Sales And Profits With A Data-Driven Spiff Program".
For an overview of all articles in the series, please visit our resource page "The Ultimate Guide to B2B Loyalty Programs".
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improve your program?
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