REPORTING & DASHBOARDS

Your online program dashboard and ‘snapshot’ reports can be customized to include whatever metric or measure is relevant to your goals and objectives. The most popular reports include:

• Ongoing program return on investment (ROI) measurement
• ROI measurement on short-term tactical bonus offers
• For customers/channel partners: sales and purchase impact (total dollars, number of transactions, transaction size, frequency of transaction, cross-selling occasions, product adoption, etc.)
• Program participation indicators (enrollment, reward redemption, attrition, etc.)
• Marketing effectiveness information (email account stats, bonus offer use, etc.)
  

A key metric is your program ROI. It’s crucial to understand and accurately measure the ROI of your reward program, as well as the effectiveness of any short-term tactical offers promoted through the program. This is a significant difference between performance-based reward programs and other B2B sales and marketing tactics (trade shows, trade advertising, online advertising, etc.), where most costs are 100% sunk, regardless of their impact on sales, and are difficult to measure.

With a growth-based B2B loyalty program, data will determine if the user's behaviour has been influenced as you intended—whether a customer’s purchasing with you has grown or if a channel partner’s sales have increased. Or if an employee’s performance has strengthened. If their performance has improved, then they earn the rewards you have allocated to each goal. No improvements? Then, no rewards. And no reward costs. Your program ROI is always assured.

Program review is essential

An effective B2B loyalty program is intended to be a profit center for your business. It’s flexible. It must be regularly updated and aligned with your current opportunities and challenges, based on ongoing measurement and evaluation. Gathering data and creating insight allows us to work with you to refine and re-engineer the reward program accordingly, ensuring it is always aligned with your business objectives.

Evaluation should be conducted quarterly, especially after any short-term bonus offers have concluded. The most important metric to be evaluated is whether reward earners changed their desired behavior—were we successful in influencing the behaviors of program participants as we desired?

It's also useful to solicit input from your sales team and/or your channel partner/ISO. A B2B loyalty program is first and foremost, a sales tool – so get candid feedback regarding likes and dislikes, strengths and weaknesses, and opportunities for ongoing program enhancement.

The Lift & Shift Advantage

Lift & Shift has the experience needed to interpret program results and place those results into context, enabling them to be effectively actioned.

Reporting involves vast amounts of raw data, potentially complex calculations, and the experience to understand the numbers effectively. We compare your current program results to pre-program data. We also examine the differences between reward earners and non-reward earners. There’s also external data to consider, including factors such as seasonality, competitive activity, extreme weather events, and economic factors (like global pandemics). We have the tools and expertise to deliver the knowledge you need.

Loyalty program reporting is pivotal to understanding your progress and to help chart a path forward. Our reporting and dashboard services provide you with an immediate and clear grasp of how your reward program is delivering against its goals.