Your Automated Sales Partner

A loyalty program drives incremental sales from small and medium-sized accounts when you don't have the time

Most businesses have a common problem - the sales team directs most of its attention to the top 20% largest customers and has less time for the bottom 80% small-medium sized accounts, who collectively represent an incredible growth opportunity. A Lift & Shift reward program can help develop the unrealized sales potential from those accounts. 

Think of a reward program as a digital sales resource, that uses historical spending data to create and deliver relevant purchase-reward offers that can help grow sales with these low spending and inactive accounts, increasing their value to the organization. A performance-based, data-driven B2B reward program will add depth to any sales team and drive more results: digitally through e-comm or by providing field and inside sales teams with a powerful tool they can use to help capture more sales.

Rewards change purchasing behavior

Studies prove that loyalty programs work because the program participants actions are directly linked to the reward they receive. Customers and channel partners are drawn to the relationship they have with your brand and are more likely to modify their purchase behavior to maximize their reward points. A Lift & Shift reward program increases purchases by participants by an average of 24%.

Customer engagement is higher with rewards

The reward program provides regular contact with your low to medium spenders when you don't have time, keeping them up to date on products you want to feature with incentives to purchase. The email open rates prove that participants look forward to monthly correspondence, with communication open rates up to 255%* higher than industry averages. The monthly program communication provides a consistent channel for you to offer participating customers relevant and attractive opportunities to earn rewards for purchases, as well as a venue to inform customers and channel partners about your company news and new product offerings. 

Put the value of your customer data to work

Imagine the benefits of monitoring your customer purchase patterns and identifying that an account is buying three of your top five products, then developing a personalized product offering, automatically sending them a reward offer incentivizing them to purchase the other two items. The incentives offered are tailored to your customers interests. As long as the product or service cost is deemed reasonable by the program participant, they will make the purchase knowing that it gets them closer to their reward. 

Tiered programs ensure achievable earn levels

Whether your client is large, medium or small, a tiered performance-based program offers the flexibility to incentivize them at every level. If your customers buy what you want them to buy, they are rewarded. While your best customers are rewarded at a level to maintain their loyalty, so too are your smaller customers, with targets achievable to them. A tiered program offers a long-term growth opportunity - once the customer reaches a purchase goal they move to the next level where they can earn at an accelerated rate, making their next purchase level that much more appealing and creating increased customer engagement.

Reward programs show consistent growth

Reward program participants show consistent growth when compared with non-participants. That increase in sales, even by 10-20%, simply by securing a few extra orders from such a large portion of your customer base, will help to drive profitable growth and enormous ROI. Let a reward program boost the total spending for your smaller accounts.

Turn your low and medium spenders into larger and more frequent spenders. Let Lift & Shift show you how to apply customer behavior to influence purchase decision making and grow your business today.