Tire distributor increases target tire sales 179%
Background
One of our oldest clients, a wholesale tire distributor, was looking to grow their sales and market share for their agricultural tire line prior to the prime harvest season, something they have done annually. Their dealers buy from multiple distributors so they needed to create offers to make them stand out from the competition while addressing their strategic sales objectives.
Solution
Lift & Shift created a campaign that focused on the dealers, where they received double the points when they purchased specific tires. They received bonus points with a minimum spend on a specified tire line.
Lift & Shift Product Used
Results
Sales Gains
179% increase in total bonus item sales, which was the highest total bonus sales YTD
Highly Engaged
47% email open rate
This client has always enjoyed a strong email open rate, a key driver of program participation and engagement. Reward participants know the value of keeping an eye out for the monthly offers.
Strong Impact
ROI - Total Sales
Measuring the impact of every $1 invested.
Each dollar invested in rewards was tied to $33.08 in total sales