The energy grows at the ISSA Show North America

Lots to follow up on following #ISSAShow23. We felt more positive energy from the manufacturers and distributors in the cleaning industry as they saw the benefits of adding a rewards program to better understand their customers behavior and then use that knowledge to shape an effective program that benefits their bottom line.
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Your Automated Sales Partner: How a B2B Loyalty Program Unlocks Revenue from Under-Serviced Accounts
This article details how a B2B loyalty program acts as an automated sales partner, driving growth with small and medium-sized accounts using rewards and data-driven incentives.

During economic uncertainty, cutting marketing spend can backfire. Lift & Shift explains how smart B2B businesses use loyalty programs to retain customers, leverage sales data, drive targeted growth, and build stronger channel partnerships—all while preparing for faster recovery and long-term success.