Turn Your Reward Points into Charitable Gifts
A simple, impactful way to give back—without reaching for your wallet
In our busy personal and professional lives, it’s easy to stay focused on our own goals and challenges. But beyond our day-to-day demands, many individuals and communities continue to face significant hardships—struggling with food insecurity, housing instability, and underfunded social services. Fortunately, your loyalty program can play a role in supporting those who need it most.
One easy and often overlooked way to give back is by converting your reward points into charitable donations—a high-impact option available in Lift & Shift's B2B loyalty and incentive programs.
Charitable giving always needs a boost
Many charitable organizations and nonprofits continuously face ongoing financial challenges. Rising costs, donor fatigue, post-pandemic resource strain, and government cutbacks have left nonprofits stretched thin, often forcing staff reductions, scaled-back services, or paused outreach programs. With fewer resources available, these organizations must find new and innovative ways to encourage giving. Fortunately, loyalty program members can help.
Use your points to support a cause
While budgets may be tight, many of us are members of multiple rewards or incentive programs, each accruing valuable points over time. Rather than letting those points go unused, consider redeeming them for charitable donations.
Whether through direct point-to-donation features, gift card redemptions, or merchandise donations, Lift & Shift B2B loyalty programs offer several ways for participants to support causes that matter—all without having to write a check.
Charitable redemptions that make a difference
If your loyalty program doesn’t offer direct charitable donations, don’t worry—there are other meaningful ways to use your points to help those in need:
- Gift Cards for Essentials: Many loyalty programs offer popular reward options such as retailer gift cards or prepaid credit cards, which can be donated to shelters, food banks, or community agencies. A $25 or $50 grocery, gas, or pharmacy gift card can make a meaningful difference for individuals and families in need.
- Merchandise Donations: Many charities and nonprofits seek donations of specific types of merchandise. Most reward programs offer a wide array of merchandise that can be redeemed for useful items such as children’s clothing, toys, cold-weather gear, blankets, and tents (used as temporary shelters).
- Tax Receipts: In many cases, charities can issue tax receipts for donated items or their cash equivalent, allowing both businesses and individuals to maximize the impact of their generosity.
Real-world examples of charitable giving through loyalty programs
Over the years Lift & Shift has had several clients who use their reward programs to give back to their communities:
Lex Brodie’s Tire, Brake & Service Company
Lex Brodie’s Customer Rewards Program—Love Hawaii Program + Share the Aloha Charities
As a long-standing institution on the island of Oahu, Lex Brodie’s is as committed to its community as it is to its customers. When they launched their customer loyalty program with Lift & Shift, they ensured that charitable giving was embedded in the program’s design.
How it works:
- Customers earn Caveman Points on transactions.
- Lex Brodie’s donates up to 2% of each transaction to one or two customer-selected charities.
- Over $90,000 has been donated through this initiative.
Charity partners include:
- Hawaii Food Bank
- Alzheimer’s Association Aloha Chapter
- The Institute for Human Services—supporting efforts to end homelessness
- 808 Cleanups—Keeping Hawaii clean from Mauka to Makai
- Susan G. Komen Hawaii nonprofit breast cancer organization
- The Salvation Army, and more
Primo International
Primo Rewards Plus—Direct Point Conversion
Primo International, a leading Canadian home furnishings distributor, partnered with Lift & Shift to develop a B2B customer rewards program with a built-in charitable feature.
How it works:
- Retail store owners can redeem 1,000 or 2,000 points as $25 or $50 donations.
- Donations are made in the customer’s name to selected organizations.
Charity partners include:
- Habitat for Humanity—helping families create stable futures through home ownership
- City of Hope—a world leader in the research and treatment of cancer, diabetes, and other serious diseases
- The Anti-Defamation League—a leading anti-hate organization
This approach turns routine earnings into purposeful giving while also reinforcing Primo’s corporate social responsibility values.
Wheel Pros, LLC
Wheel Pros Rewards—Charity Choice eGift Cards
Wheel Pros, a global aftermarket wheel distributor, integrated charitable giving into its Lift & Shift-designed dealer rewards program.
How it works:
- Program participants can redeem points for CharityChoice eGift Cards.
- eGift cards can be directed to hundreds of registered charities, allowing recipients to choose the cause that matters most to them.
Lift & Shifts reward catalog: Thousands of charitable options
Though the Lift & Shift rewards catalog, program participants can give to a wide range of charities. There are thousands of options to choose from. Participants can choose by category or state to find their preferred charity.
Lift & Shift gives back
Every year, especially during the holiday giving season, Lift & Shift makes contributions to several charities throughout North America as selected by its staff.
Recent donations have supported:
- Water First
- Sunnybrook Hospital
- Jasper Community
- The Cancer Society
- Second Harvest
- Snowsuit Fund
- McGill Neurological Institute-Hospital
- North Carolina Relief
- OakRidges Hospice
How does your company support the communities it serves? Let us show you how to make charitable giving a meaningful part of your loyalty program. Contact us today to learn more about incorporating charitable redemptions into your B2B loyalty strategy.
Lift & Shift™ offers a powerful B2B reward platform that can help your company leverage its sales data to drive incremental purchases with customers and channel partners or motivate sales staff. We work with manufacturers, distributors and service providers to analyze sales data, identifying purchasing gaps and other valuable targeting opportunities.
We create and deliver highly relevant offers to customers, in-house sales staff or sales associates, motivating your target audience to respond, using a wide array of appealing reward options as influencers. Our performance-based reward structures deliver an unparalleled return on investment, with absolutely no wasted budget.
Our customizable reward platform enables clients to easily benefit from a robust loyalty reward program. It's affordable and includes Lift & Shift’s turnkey professional program administration. We take care of everything so you can focus on your key initiatives.
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