Rebate Programs Aren’t The Problem…
Not using your data to drive the rebate program is the problem
Lately, we’ve had an unusually high number of companies reach out, requesting a review of our reward technology platform and services as they consider whether to continue with their existing rebate programs, some of which have been in place for many years.
As we discuss each company’s unique needs, a common theme emerges... "We want to look at a program that makes better use of our sales data and has features like year-over-year sales growth tiers, customizable account-based offers, etc. The rebate program we’ve been running for the last XX years doesn’t do any of that."
Based on this, it seems as though some people feel the type of rewards being used in a program (i.e., rebates) are the problem, but the real issue is that the rebate program doesn’t use the company’s sales data as its playbook and doesn’t employ proactive and dynamic program offers to each participant for optimal engagement and results.
Rebates aren’t the problem; not using sales data effectively to guide the rebate program is the problem.
A good B2B program should offer users as many relevant reward choices as possible, because different people are motivated by very different things. So, don’t limit your program’s appeal with a narrow reward array. By all means, include cash rebates as part of your program alongside other popular reward options as well. With a fully managed service, it’s no extra work for you, and many program participants will appreciate it, optimizing your program’s results and ROI.
But no matter what reward options you include (rebates, points, etc.), be sure and use your historical sales data to structure and guide your program use. The opportunity to analyze sales data, to identify common behaviors, and create customer or channel segments that can be targeted right down to the account level with relevant reward offers, is profound.
Admittedly, you can’t track individual customer or rep offers with a spreadsheet – that’s what a reward technology platform is for. So
message us and we'd be happy to set up a 15-minute Zoom call and show you what we can do to help.
You can find more information about Rebate programs here.
Lift & Shift offers a powerful B2B reward platform that can help your company leverage its sales data to drive incremental purchases with customers and channel partners or motivate sales staff. We work with manufacturers, distributors and service providers to analyze sales data, identifying purchasing gaps and other valuable targeting opportunities.
We create and deliver highly relevant offers to customers, in-house sales staff or sales associates, motivating your target audience to respond, using a wide array of appealing reward options as influencers. Our performance-based reward structures deliver an unparalleled return on investment, with absolutely no wasted budget.
Our customizable reward platform enables clients to easily benefit from a robust loyalty reward program. It's affordable and includes Lift & Shift’s turnkey professional program administration. We take care of everything so you can focus on your key initiatives.
Looking to create or
improve your program?
We can help!
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