Attention B2B sales leaders of manufacturers, distributors and service providers
Increase sales and improve customer retention with a turnkey, performance-based B2B reward and incentive program
Sales process automation
Most B2B sales organizations have a common problem – too few salespeople to properly engage more customers and drive customer growth. Many sales teams direct most of their attention to the top 20% of customers, leaving less time for the bottom 80% of accounts, who represent the greatest opportunity for sales growth. If only you could better serve them...
As a sales leader in your organization, you’d like to realize those sales and profit growth opportunities, without increasing your headcount or sales budget.
Increase sales and improve customer retention
A Lift & Shift B2B loyalty program is a powerful sales automation tool that helps develop the unrealized potential for all accounts – especially the 80% that your team may not be able to call upon regularly, if at all.
Our data and analytics department uses your sales data to identify purchasing gaps and opportunities for every account. We then work with you to develop performance-based reward offers that are directed to the appropriate customers, supporting key sales tactics such as cross-selling customers across multiple product categories, up-selling customers to higher margin products, helping achieve excess inventory reduction, and encouraging more e-comm sales through your web ordering system.
Lift & Shift will automate your program business rules, ensuring any customers who meet your specific criteria always receive the appropriate customer growth offers without you needing to lift a finger. Our proprietary Offer Rules Engine will ensure your targeted program offers are delivered to the right customers every time, helping you achieve your market penetration goals.
Our performance-based reward platform will then deliver motivating and highly targeted reward messaging to each customer, supporting your sales team and helping to incentivize ALL your customers to make these purchases from you, instead of your competitors. You can also create special customer acquisition bonus offers for new account openings, further entrenching your channel penetration.
Your sales team will be able to leverage this automated sales tool to increase sales and profit margins – without increasing sales costs and overhead.
Your customizable sales automation tool
We build a fully automated B2B customer reward program that is completely customized to your specific sales objectives and needs.
We administer the program and update it as needed so there is no additional effort or investment required by your team.
We reduce the cost of your sales outreach while increasing revenue, 100% cost-effectively.
Traditional rebate or discounting tactics routinely cost 5–10% of sales or more, but our sales automating reward programs cost less than 1-2% of program-eligible sales.
Best of all, our automated programs are completely performance-based; rewards are only earned by customers when they make the purchases you want them to, and you set the reward values to reflect your margins and sales opportunity values.
How we do it:
Set clear program goals
We review your customer segments, sales channels and sales goals to determine the optimal reward program structure and reward rules for your organization.
Build the program
Our team of reward professionals expertly builds a best-in-class B2B loyalty program, including all program assets (reward website, reward statements, program introduction materials, etc.) based on your objectives, target customers and sales data sources (direct or distributor).
Develop offer matrix
We review historical sales data (direct or distributors) for all target accounts and identify purchasing gaps and opportunities. We then work with you to assign reward values for all potential sales outcomes, by account, ensuring a highly personalized and relevant customer experience.
Grow your sales – profitably
Your program will be performance-based – customers will earn rewards ONLY if they make the specific purchases set out for them individually in the program structure. Everything is tracked automatically by our reward rules engine. The incremental sales and gross profit delivered by your program will pay for all program-related costs many times over, assuring you excellent ROI on every dollar invested. Program ROI reporting is provided by month, quarter, year, and/or by individual sales campaigns.
Frequently Asked Questions
Take a quick tour of our reward-based B2B sales automation platform and see how it can work for your organization
In a free, no-obligation 30-minute strategy session we will show you how we use your customer data to drive the reward-based sales automation and increase sales and profit margins by incentivizing customers to direct more category spending to you— at the expense of the competition.
LP Sales Automation
What our clients say
We're proud of the many clients we have helped to grow their sales, improve their customer retention and increase their profits.
About Lift & Shift
Lift & Shift offers a powerful B2B reward platform that can help your company leverage its sales data to drive incremental purchases with customers and channel partners or motivate sales staff. We work with manufacturers, distributors, and service providers to analyze sales data, identifying purchasing gaps, and other valuable targeting opportunities.
We create and deliver highly relevant offers to customers, in-house sales staff or sales associates, motivating your target audience to respond, using a wide array of appealing reward options as influencers. Our performance-based reward structures deliver an unparalleled return on investment, with absolutely no wasted budget.
Our customizable reward platform enables clients to easily benefit from a robust loyalty reward program. It's affordable and includes Lift & Shift’s turnkey professional program administration. We take care of everything, so you can focus on your key initiatives.
Contact us today!
hello@lift-and-shift.com