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From Data to Dollars: B2B Rewards Program Strategies That Work

GROW YOUR SALES WITH A CUSTOMIZED MANUFACTURER LOYALTY PROGRAM

Successful manufacturer customer rewards programs are designed to grow customer lifetime value and are funded by increased profits.

Ensure your sales incentive programs boost account sales, not costs

As a sales or marketing leader of a manufacturing company you demand (and are often measured on) sales program impact and ROI.


Offering traditional year-end cash rebate programs to your customers or channel partners will not keep them engaged or differentiate your company from the other vendors. Year-end rebates tend to be passive and research shows cash rewards tend to cost as much as 4X more than non-cash reward programs.



Give yourself the best chance for program success with an “Intelligent” incentive program from Lift & Shift Loyalty.



Whether you prefer using points or cash as your base reward, our Intelligent Incentive Programs use your own sales data to grow customer value. We apply our proprietary data analysis to your historical data, enabling you to introduce personalized program goals and rules for each customer or channel partner.

Say good bye to spreadsheets and pivot tables. Our industry-leading rewards program rules engine automatically keeps track of an unlimited number of program rules for you, ensuring customers and channel partners earn rewards based on their growth in value to your organization. 


Manufacturer loyalty programs grow customer value

We help you strengthen channel partner relationships, drive downstream sales, secure new customers, increase retention and grow average customer lifetime value with the establishment of wide-ranging and data-driven reward offerings.

Leverage your customer data

We help you unlock the hidden value that comes with insights into your customer data. We use your sales data to identify customer purchasing gaps and opportunities, and convert these opportunities into increased sales with personalized reward offers to drive customer purchase behavior.

Fully customized service

We build and manage all aspects of your program using our proprietary technology platform to quickly and cost-effectively create a customized B2B rewards program that addresses all your sales goals. You will spend less than 30-minutes a month managing your rewards program.

Performance-based cost structure

With our performance-based program structure, your customers are primarily rewarded when they become more valuable to you or make the purchases you want to see more of. This sort of growth-based program pays for itself.

Customer retention for manufacturing companies

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Let your rewards program act as your automated sales tool  

Most manufacturers have a common problem - your sales team directs most of its attention to your top 20% largest customers and has less time for the bottom 80% small-medium sized accounts who represent an incredible growth opportunity. A Lift & Shift manufacturer loyalty program can help develop the unrealized sales potential from those accounts. 
Our regular program communication is your automated salesperson, providing a consistent channel for you to offer participating customers relevant and attractive opportunities to earn rewards for purchases. Turn your low and medium spenders into larger and more frequent spenders.

Distributor Data Direct™

Leverage your distributors' customer data to reward and influence downstream customers

LEARN MORE

For manufacturers selling through distribution, Lift & Shift’s proprietary Distributor Data Direct™ platform enables you to leverage your distributors’ customer data to reward and influence downstream customers.

We act as a neutral third party, working with your distributors and aggregating their transactional data so their customers can participate in your program and earn rewards on purchases of your eligible products - without sensitive customer contact data being disclosed.

Check this case study for an example of how Distributor Data Direct was used by one manufacturer to influence end-user buying decisions.

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Wondering about your loyalty program return on investment?

Try our ROI Calculator

How a loyalty program works 

Set Clear Goals

We review your customer segments and sales goals to determine the right program structure and reward rules.

Build The Program

We build a custom rewards program based on your target audience(s) and data sources.

Create Data-Driven Offers

We analyze your sales data to identify sales gaps and opportunities and create personalized customer reward offers that help fill the gaps and/or capitalize on the opportunities.

Grow Your Bottom Line

Performance-based reward offers ensure optimal program ROI. If your customers keep and increase their value to you, they earn rewards at a rate that makes sense based on each sales scenario or product margin.

Manufacturer Loyalty Program FAQs

  • What is a manufacturer loyalty program provider?

    A manufacturer loyalty program provider is a company that specializes in creating and managing loyalty programs for manufacturers. These providers offer a range of services including program design, program administration, customer impact tracking, rewards management, and program data analysis.

  • What types of reward options do you offer?

    We offer an incredible range of reward options to maximize the program value for your enrolled customers and/or channel partners as they earn points and redeem. Our vast selection of 1M+ reward options - from merchandise to gift and debit cards, to leading airline travel loyalty programs, to events and concerts, to account credits, custom swag, and charities - allows each reward earner to choose reward items that appeal to their interests and maximize program engagement and impact.

  • Can we include our own products/SWAG as rewards for our loyalty program?

    Yes, while our online reward catalogue has thousands of terrific reward options for your customers and/or channel partners to choose from, Lift & Shift can also add own branded products and/or SWAG as an appealing reward options for your program.  

  • How do you ensure the security of customer data?

    We take the security of customer data very seriously and use a range of measures to ensure that customer data is protected. This includes data encryption, access controls, and regular security audits. We also comply with all relevant data protection laws and regulations.

  • Can you provide reporting and analytics on our loyalty program?

    Yes, our loyalty programs offer robust reporting and analytics capabilities to help manufacturers track program performance and associated changes in customer and/or channel  behavior. 

  • What is the cost of using your loyalty program provider services?

    We offer pricing based on the specific needs of each manufacturer’s program. Depending on the scope and complexity of your program, we typically charge a one-time program setup fee (reward website and reward statement) and a monthly management fee to manage all aspects of your program(s), with additional costs for customizations or add-ons. We work with manufacturers to create a pricing model that works for their budget and goals.

  • How do we get started with using your loyalty program provider services?

    To get started, please contact us to schedule a free strategy session. We will work with you to understand your specific needs and goals and develop a customized loyalty program that meets those needs. From there, we will handle all aspects of program design, implementation, and management.

Contact us now for a free strategy session

Let us show you how our performance based B2B rewards program can improve your bottom line.

Your marketing strategy should include a loyalty program

Companies are actively looking for opportunities to strengthen the relationships with their customers. Manufacturers benefit from a loyal customer base regardless of whether they are targeting wholesalers, distributors, retailers, direct or downstream B2B customers.

A loyalty program provides a great opportunity to engage with your audience. It is an important tool in the marketing toolbox, but still overlooked by manufacturing companies in the United States and Canada.

We offer reward choice

We are committed to ensuring your program participants are motivated by your reward selection, providing the opportunity to dream and using their relationship with your brand to reach their goals.

We offer exciting rewards to maximize the program value to your enrolled customers and channel partners as they earn points and redeem, making a stronger connection with your brand.

Our vast selection of 1M+ reward options - from merchandise to gift and debit cards, to leading airline travel loyalty programs, to events and concerts, to account credits, custom swag, and charities - allows each reward earner to choose what appeals to their interests.

Typically, loyalty program participants spend up to 25% more with a manufacturer. Point programs have a much higher perceived value than traditional rebate offers.

Points-based rewards programs

Your customers and channel partners can review their point totals on a branded rewards website where they can redeem points for a selection of over 1M rewards, including frequent flyer travel programs, merchandise, gift cards, experiential travel, event tickets and more.

We process your customer sales data and transactions, calculating reward values, updating reward accounts and providing you with comprehensive program metrics and reporting. We also track customer purchase data and use it to create custom offers and personalized customer experiences.

The monthly email statements sent to program participants benefit from industry-leading open and click-through rates. Your reward earners will appreciate the personalized information on their account, as well as exclusive program-related offers.

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What our clients say

Do you want proof that our programs work? We will let our clients tell you what they think of our programs and our service. The long term impact on their business and the growth of their customer base makes us proud of the work we do.
I used to manage my rewards program internally, but transitioning to a full-service agency has proved to be the perfect choice. It has relieved me of all the hassle, allowing me to concentrate on other aspects of my business
VICE PRESIDENT, SALES
Transformer Manufacturer

Our company has been very impressed with the professionalism and quality of the Lift & Shift team. The program was easy to implement, with the website and supporting tools, first class. Most importantly, we are seeing the loyalty program shift customer behavior. Enrolled customers are up 37% within a few months of launch. We are definitely getting an extra look from customers who want to maximize their point totals. Highly recommend the program.

PRESIDENT
Wholesale Distributor

The Lift & Shift team are very good at sharing best practices on how to configure offerings to the customer base. Customers in the program are tracking higher sales percentages than the customers who are not enrolled. Lift & Shift has the best interests of the client at heart.

DIRECTOR, PRIVATE BRANDS
Specialty Automotive Equipment Distributor

Lift & Shift loyalty programs suit all types of companies

We’re experts in developing B2B loyalty programs. It’s our specialty. We work with all types of companies, with all differing sales support organizations:

Lift & Shift Services

Your reward program is a profit center - for you

You may call it a customer loyalty program, but the real reward is driving greater sales and profits for your company.