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Channel Partner incentive Program
What is a channel partner incentive program?
A channel partner incentive program is designed to motivate any channel partner group (distributors, distributor reps, dealers, retail sales associates, independent sales organizations, agents, re-sellers, etc.) to elevate or change their sales or purchase behavior involving your products or services. In exchange for adhering to the program goals and objectives, the channel partner participants earn rewards to be used personally or for their business, depending on the program focus in question.
A data-driven channel partner incentive program from Lift & Shift will help you meet and exceed your sales goals
Your distribution channel partners play an enormous role in your sales success – so ensure you remain a highly visible preferred vendor with them through the introduction of a data-driven channel incentive program that rewards them for meeting and exceeding your sales objectives. Lift & Shift’s proprietary reward platform and full service program management make it easy for you to use your historical data to set individual account or sales rep-based annual or quarterly growth goals and reward tiers that motivate partners and keep your brand(s) top of mind.
Partner relationship management
There's so much going on out there - more companies, more products, shorter product life, faster product development cycles. All of this breeds a kind of anonymity between manufacturers and channel partners. Consider evolving your relationship from one that's purely 'transactional' to one that's more relationship-centered. A channel incentive program helps foster long-term relationships and builds partner engagement. It extends your relationship with them over time. It rewards them for their loyalty and shows them that they're important to you and your business. Importantly, with channel partner incentives, you have an edge over the competition, which helps you retain your channel partner's business over time.
Make sure you’re the preferred choice of your channel partners
Channel partners can significantly influence sales and unit volumes for your brands and products. They can choose your company's goods, or they can choose your competitors'. Be their #1 choice and create the strongest possible brand loyalty. With a channel partner rewards program, you create a sales incentive for your channel partner network. Rewarding channel partners with free rewards motivates them to promote and sell your products, which builds profits for both of you.
Motivate and reward your channel partners for meeting your goals – all your goals
As a channel marketer, your key goals for channel partners are sales and profit-driven, but you likely have other goals for them too. A channel incentive program motivates all sorts of behaviors:
- introduce and promote new brands and products
- increase order frequency and/or size
- boost channel sales promotions
- open new markets to expand your geographical coverage
- build your share of market
- be more knowledgeable/better trained on your products
- promote online/e-comm ordering
- demonstrate your products
- deliver key business, customer and/or marketing data
- acquire new customers and/or end-users
- build customer loyalty and retain key profitable customers
Harness the power of your sales data
A channel incentive program from Lift & Shift enables you to capture more valuable sales data from your channel partners – and then use that same historical data to set growth goals and reward tiers that help build channel loyalty and increasingly robust incremental sales – with your channel partners and/or your downstream customers. Lift & Shift’s automated sales importation tools enable us to help you capture and use sales data from all the players in your channel. Our
Distributor Data Direct™ platform enables manufacturers and their distributor partners to share select sales data that drives measurable growth through the incentive program, benefiting everyone…manufacturers and channel partners.
4 Steps to Success
1. Set goals for your loyalty program
The reward program's goals must be in sync with your business' objectives and challenges. That's where we'll start.
2. Select rewards and incentives. Creative motivational offers
Lift & Shift builds a reward program that's specific to you and your sales network - including choosing rewards and incentives that motivate and offers that will influence your channel partners.
3. Communicate frequently
Personalized communications keep your channel partners' motivation and participation high. They learn of their personal progress towards various goals and/or their status towards redeeming for their selected reward. They are also more likely to read your company's marketing materials and communications, which help them better understand your company, brands and products. That knowledge translates to improved sales.
4. Gather program results and use that learning to optimize your program’s ROI
We collect info to constantly learn what best motivates your channel partner network. Together, we then fine-tune your channel partner reward program, and optimize your program's ROI.
Lift & Shift loyalty programs suit all types of companies
Lift & Shift's growth-based, data-driven loyalty programs can be used by all types of companies, with any target audience including:
Lift & Shift Services
Here’s why you should work with Lift & Shift
Your reward program is customized to you, your business goals, and your channel partners
Lift & Shift builds custom programs to meet the unique needs of your business and your distribution network. It can be tailored to address various channel partners' different needs, so there's no 'one size fits all' approach. Your loyalty and incentive program can be personalized for the various segments of your indirect sales channel.
Lift & Shift is a full-service program provider
Our team of loyalty program experts manages the program on your behalf. Lift & Shift has years of B2B loyalty knowledge and experience that will quickly get you results. We work with you and take strategic direction from you. You don't have to find and compensate experienced resources to manage the program. And we'll ensure we have an ongoing learning plan, so each year, we better your results.
There are many rewards to choose and redeem from
There are thousands of rewards that your channel partner network can redeem, helping to motivate virtually anyone. Rewards include:
- Merchandise – channel partners select what’s most appealing to them
- Debit and gift card rewards – for those who prefer attaining more rewards, more quickly
- Experiential rewards and ticketed events – a chance of a lifetime to participate in something special
- Incentive travel rewards – see the world and network with colleagues
- We can also add your own products or branded apparel/SWAG to the reward mix if you like.
Performance-based fee structure
Lift & Shift is your partner, focused on your goals. We work with you to determine the best compensation model for our services – a performance-based variable option, or fixed fee.
We show you how you can learn and adjust for optimal ROI
Lift & Shift programs are built to continually improve program ROI. We constantly learn from the data by testing the offer type, offer duration, offer strength and how your customers respond. Results are used to adjust the program so we can drive even better results.
Frequently Asked Questions
Contact us now for a free strategy session
Let us show you how our channel partner rewards and incentive program can improve your business’ bottom line.