ROI Loyalty Calculator

Watch Sales & Profits Grow with a SUCCESSFUL Channel INCENTIVE Program

What is a channel incentive program?

A channel incentive program is designed to motivate any channel partner group (distributors, distributor reps, dealers, retail sales associates, independent sales organizations, agents, re-sellers, etc.) to elevate or change their sales or purchase behavior involving your products or services. In exchange for adhering to the program goals and objectives, the channel participants earn rewards to be used personally or for their business, depending on the program focus in question. A well-designed channel loyalty program is crucial for effective channel management and partner marketing.

A data-driven channel incentive program from Lift & Shift will help you meet and exceed your sales goals

Your distribution channel plays an enormous role in your sales success – so ensure you remain a highly visible preferred vendor with them through the introduction of a data-driven channel incentive program that rewards them for meeting and exceeding your sales objectives. Lift & Shift’s proprietary reward platform and full service program management make it easy for you to use your historical data to set individual account or sales rep-based annual or quarterly growth goals and reward tiers that motivate partners and keep your brand(s) top of mind. This approach not only strengthens your channel partnership but also enhances your overall channel program effectiveness.

Partner relationship management

There's so much going on out there - more companies, more products, shorter product life, faster product development cycles. All of this breeds a kind of anonymity between manufacturers and channel partners. Consider evolving your relationship from one that's purely transactional to one that's more relationship-centered. Channel partner incentive programs help foster long-term relationships and build partner engagement. It extends your relationship with them over time. It rewards them for their loyalty and shows them that they're important to you and your business. Importantly, with channel incentives, you have an edge over the competition, which helps you retain your channel partnership over time.

Make sure you’re the preferred choice of your channel partners

Channel partners can significantly influence sales and unit volumes for your brands and products. They can choose your company's goods, or they can choose your competitors'. Be their #1 choice and create the strongest possible brand loyalty. With a channel incentive program, you create a sales incentive for your channel partner network. Rewarding channel partners with free rewards motivates them to promote and sell your products, which builds profits for both of you.

Motivate and reward your channel partners for meeting your goals – all your goals

As a channel marketer, your key goals for channel partners are sales and profit-driven, but you likely have other goals for them too. An incentive structure motivates all sorts of behaviors:


  • introduce and promote new brands and products
  • increase order frequency and/or size
  • boost channel sales promotions
  • open new markets to expand your geographical coverage
  • build your share of market
  • be more knowledgeable/better trained on your products
  • promote online/e-comm ordering
  • demonstrate your products
  • deliver key business, customer and/or marketing data
  • acquire new customers and/or end-users
  • build customer loyalty and retain key profitable customers

Harness the power of your sales data

A channel incentive program from Lift & Shift enables you to capture more valuable sales data from your channel partners – and then use that same historical data to set growth goals and reward tiers that help build channel loyalty and increasingly robust incremental sales – with your channel partners and/or your downstream customers. Lift & Shift’s automated sales importation tools enable us to help you capture and use sales data from all the players in your channel. Our Distributor Data Direct™ platform enables manufacturers and their distributor partners to share select sales data that drives measurable growth through the incentive program, benefiting everyone…manufacturers and channel partners.

SHOW ME HOW TO GET AND USE THE SALES DATA

4 Steps to Success

1.     Set goals for your loyalty program

The reward program's goals must be in sync with your business' objectives and challenges. That's where we'll start. We'll help you identify the right partners and define clear objectives for your channel incentive program.

2.     Select rewards and incentives. Creative motivational offers

Lift & Shift builds a reward program that's specific to you and your sales network - including choosing rewards and incentives that motivate and offers that will influence your channel partners. We'll design a program reward website that facilitates easy access to rewards and program information.

3.     Communicate frequently

Personalized communications keep your channel partners' motivation and participation high. They learn of their personal progress towards various goals and/or their status towards redeeming for their selected reward. They are also more likely to read your company's marketing materials and communications, which help them better understand your company, brands and products. That knowledge translates to improved sales. We provide ongoing marketing support with personalized monthly statements to ensure your partners are well-informed and engaged.

4.     Gather program results and use that learning to optimize your program’s ROI

We collect info to constantly learn what best motivates your channel partner network. Together, we then fine-tune your channel incentive program, and optimize your program's ROI.

Lift & Shift loyalty programs suit all types of companies

Lift & Shift's growth-based, data-driven loyalty programs can be used by all types of companies, with any target audience.

Lift & Shift Services

Here’s why you should work with Lift & Shift

Your reward program is customized to you, your business goals, and your channel partners

Lift & Shift builds custom programs to meet the unique needs of your business and your distribution network. It can be tailored to address various channel partners' different needs, so there's no 'one size fits all' approach. Your loyalty and incentive program can be personalized for the various segments of your indirect sales channel.

Lift & Shift is a full-service program provider

Our team of loyalty program experts manages the program on your behalf. Lift & Shift has years of B2B loyalty knowledge and experience that will quickly get you results. We work with you and take strategic direction from you. You don't have to find and compensate experienced resources to manage the program. And we'll ensure we have an ongoing learning plan, so each year, we better your results.

There are many rewards to choose and redeem from

There are thousands of rewards that your channel partner network can redeem, helping to motivate virtually anyone. Rewards include:

  • Merchandise – channel partners select what’s most appealing to them
  • Debit and gift card rewards – for those who prefer attaining more rewards, more quickly
  • Experiential rewards and ticketed events – a chance of a lifetime to participate in something special
  • Incentive travel rewards – see the world and network with colleagues
  • We can also add your own products or branded apparel/SWAG to the reward mix if you like.


Performance-based fee structure

Lift & Shift is your partner, focused on your goals. We work with you to determine the best compensation model for our services – a performance-based variable option, or fixed fee.

We show you how you can learn and adjust for optimal ROI

Lift & Shift programs are built to continually improve program ROI. We constantly learn from the data by testing the offer type, offer duration, offer strength and how your customers respond. Results are used to adjust the program so we can drive even better results.

Channel-partner-in-his-shop

Frequently Asked Questions

  • What is channel marketing?

    Channel marketing is a marketing strategy involving promoting and selling products or services through a distribution channel. It involves creating and implementing partner marketing campaigns, promotional offers, and incentives designed to support and enhance the effectiveness of your channel partner program. Channel marketing aims to drive sales, increase brand awareness, and build strong relationships with your channel partners to achieve mutual growth and success.

  • What is an example of a channel partner?

    An example of a channel partner is a reseller partner who distributes and sells your products to end customers. This could include an independent retailer, a distributor, or an online sales platform that helps extend your market reach.

  • What are the three types of channel partners?

    The three main types of channel partners are:

    • Distributors: They purchase products in bulk and sell them to other businesses or retailers.
    • Resellers: They buy products and resell them to end customers, often with value-added services.
    • Agents: They act on behalf of your company to sell products or services, usually earning a commission on sales.

  • What does a channel partner marketing manager do?

    In addition to designing and building new programs from scratch, Lift & Shift specializes in refining and updating existing dealer reward programs to deliver better results and return on investment. Typical problems we help address pertain to programs that do not use historical sales data effectively because the reward platform or technology may be outdated and needs to be refreshed with any of our unique program tools and features. Or your team may lack the experience or time required to properly administer or direct the program, requiring our team of professionals to take over core program administration. No matter your needs, Lift & Shift can work with you to update it with diverse and cost-effective reward options. This ensures that your program appeals to both larger and smaller dealers while also helping reduce costs and improve ROI. 

  • Who can be a channel partner?

    A potential partner can be any organization or individual involved in the distribution and promotion of your products or services. This includes a wide range of entities such as distributors, reseller partners, retailers, agents, and independent sales organizations. Essentially, anyone who helps extend your marketing efforts to  reach and drive sales can qualify as a channel partner.

Let us show you how our channel partner rewards and incentive program can improve your business’ bottom line.

TELL ME MORE