Manufacturer Partner Bonus Offer Enjoys Sales Impact Increase of 56%

Background

B2B loyalty programs enjoy the most success when sales teams and channel partners are included in marketing the program.

 

Lift & Shift helped our client, a leading distributor supplying the architectural door hardware segment, identify an opportunity to drive sales by partnering with a well-respected manufacturer to showcase their products in an attractive offer for the distributor’s customers. They were aiming to expand their market share with target retailers and increase unit sales, which ultimately benefited the product producer.


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Solution

To set this distributor apart from its competitors, Lift & Shift recommended an enticing incentive for a prominent brand that the manufacturer produced, which their customers were drawn to. Participants received double the points when purchasing products from the manufacturer’s commercial line. The offer was decisively promoted in the members' monthly email statement, on the distributor's corporate website, with the sales team, and on the rewards website. 

Results

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Sales Gains

56% increase in sales impact, resulting in the highest issuance of points since the program's inception. This was a win/win for both the distributor and manufacturer as they both enjoyed increased unit sales.

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Significant Impact on ROI

This offer saw a   $66.08 increase in sales for every dollar spent.