Dealer rewards program increases sales over 34%
Background
A wholesale distributor of aftermarket performance parts and truck accessories partnered with Lift & Shift to create a year-over-year, growth-based points program for their dealers.
They had three objectives in mind:
- To differentiate themselves from the competition
- Increase the total spend, number of transactions and transaction size from their existing customers
- Grow market share
Solution
Lift & Shift created a Dealer Rewards program where we reviewed their historical sales data for target accounts and identified purchasing gaps and opportunities.
We then developed the program assets, including a reward website, monthly email statements, and program introduction materials.
A tiered growth bonus structure was created to keep members engaged and motivated. Each month, regular, targeted bonus offers are created.
Results
More Spending
Program participants spent 6X more than non-reward earners.
Program participants also spent 30% more than they did the year prior.
Increased Average Transaction Size
Dealers who joined the program increased their average transaction size by 32.7% compared to the same period the year prior.
Increased Sales
Program participants total sales increased 34.3% compared to the same period the year prior.
Strong Impact
ROI - Total Sales
Measuring the ROI impact,
each dollar invested in rewards was tied to $50.98 in total sales