Still Using Rebate Programs? Why?

Written by Graham Farrell • February 12, 2025
I recently sat through a webinar put on by a rebate management software company regarding the current use of rebates. In order to create a case for why companies should use their software, they laid out a number of absolutely eye-popping stats on the use of rebates:
- 60% of manufacturers have moderate to low confidence in rebate data reliability
- 58% of users want to see better use of data analytics to guide their rebate programs
- 53% of rebate users continue to track their programs using Excel spreadsheets
- 51% of manufacturers use an average rebate value of 5%
- 50% of companies continue to use a year-end rebate
- 30% of companies want to be able to target customer segments but currently aren’t
So, in other words, the majority of companies who use rebates are unsatisfied with their program reliability and want to see a more data-driven approach, yet they continue to use antiquated practices like year-end rebates that cost far too much and are tracked on a spreadsheet, with almost no ability to measure sales impact.
When it comes to using any type of incentive program, ask yourself these important questions:
- Is the program driven by data insights?
- Can I easily and reliably measure the program’s impact?
- Is the program costing less than 2% of sales?
If you answered NO to any of these questions, please contact us. We’ll show you how we build highly effective, data-driven customer and/or channel incentive programs that are completely measurable and cost less than 2% of sales. And you don’t need to worry about learning how to use our software because, as a full-service vendor, we do everything for you.
About the author: Graham Farrell is the founder and CEO of Lift & Shift. This post originally appeared on LinkedIn.
Lift & Shift™ offers a powerful B2B reward platform that can help your company leverage its sales data to drive incremental purchases with customers and channel partners or motivate sales staff. We work with manufacturers, distributors, and service providers to analyze sales data, identifying purchasing gaps and other valuable targeting opportunities.
We create and deliver highly relevant offers to customers, in-house sales staff, or sales associates, motivating your target audience to respond, using a wide array of appealing reward options as influencers. Our performance-based reward structures deliver an unparalleled return on investment with absolutely no wasted budget.
Our customizable reward platform enables clients to easily benefit from a robust loyalty reward program. It's affordable and includes Lift & Shift’s turnkey professional program administration. We take care of everything so you can focus on your key initiatives.
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