Still Using Rebate Programs? Why?

A man is sitting at a desk using a laptop computer.

Written by Graham Farrell • February 12, 2025

I recently sat through a webinar put on by a rebate management software company regarding the current use of rebates. In order to create a case for why companies should use their software, they laid out a number of absolutely eye-popping stats on the use of rebates:

  • 60% of manufacturers have moderate to low confidence in rebate data reliability
  • 58% of users want to see better use of data analytics to guide their rebate programs
  • 53% of rebate users continue to track their programs using Excel spreadsheets
  • 51% of manufacturers use an average rebate value of 5%
  • 50% of companies continue to use a year-end rebate
  • 30% of companies want to be able to target customer segments but currently aren’t

So, in other words, the majority of companies who use rebates are unsatisfied with their program reliability and want to see a more data-driven approach, yet they continue to use antiquated practices like year-end rebates that cost far too much and are tracked on a spreadsheet, with almost no ability to measure sales impact.

When it comes to using any type of incentive program, ask yourself these important questions:

  • Is the program driven by data insights?
  • Can I easily and reliably measure the program’s impact?
  • Is the program costing less than 2% of sales?

If you answered NO to any of these questions, please contact us. We’ll show you how we build highly effective, data-driven customer and/or channel incentive programs that are completely measurable and cost less than 2% of sales. And you don’t need to worry about learning how to use our software because, as a full-service vendor, we do everything for you.

About the author:  Graham Farrell is the founder and CEO of Lift & Shift. This post originally appeared on LinkedIn.


Lift & Shift™ offers a powerful B2B reward platform that can help your company leverage its sales data to drive incremental purchases with customers and channel partners or motivate sales staff. We work with manufacturers, distributors, and service providers to analyze sales data, identifying purchasing gaps and other valuable targeting opportunities. 


We create and deliver highly relevant offers to customers, in-house sales staff, or sales associates, motivating your target audience to respond, using a wide array of appealing reward options as influencers. Our performance-based reward structures deliver an unparalleled return on investment with absolutely no wasted budget. 

 

Our customizable reward platform enables clients to easily benefit from a robust loyalty reward program. It's affordable and includes Lift & Shift’s turnkey professional program administration. We take care of everything so you can focus on your key initiatives.


Looking to create or improve your program?
We can help!

Blog page form

By Lift & Shift December 9, 2025
Meet our sales experts, Dan and Graham, who are on site this week at the HARDI Annual Conference in Las Vegas. They’re ready to share how a well-designed B2B loyalty program can increase sales, reduce customer churn, and operate as a true profit center for your business. If you’re exploring ways to strengthen your channel incentives or modernize your rewards strategy, stop by and learn how our data-smart B2B rewards solutions can be a game changer for your organization.
HVAC contractor maintaining a HVAC system
By Lift & Shift December 1, 2025
Learn how B2B contractor loyalty programs strengthen engagement by simplifying work, rewarding performance, and aligning training, data, and channel incentives.
Warehouse worker checking her smartphone
By Lift & Shift October 24, 2025
Boost channel performance with data-driven B2B incentive programs. Motivate distributors, dealers, and reps to prioritize your products and drive measurable sales growth.
Team at Pack Expo Las Vegas
By Lift & Shift October 2, 2025
Great discussions at Pack Expo! We're ready to turn sales data into growth with B2B loyalty programs that drive customer and channel engagement.
Business owner overseeing a distribution warehouse
By Lift & Shift September 15, 2025
Learn how data-driven B2B incentive and loyalty programs use rewards to drive profitable behavior, increase sales, and grow channel partner and customer loyalty.
5-Step Maintenance Check for Your B2B Loyalty Program
By Lift & Shift September 5, 2025
Use this 5-step maintenance check to ensure your loyalty program has the best ROI impact with regular reviews and updates.
How To Create a Wildly Successful Loyalty Program for Your B2B Business
By Lift & Shift August 15, 2025
Learn how to design and launch a successful B2B loyalty program that leverages data to boost customer retention and drive incremental sales.
Understanding the differences between b2c and b2b loyalty programs
By Lift & Shift July 9, 2025
Read about the key differences between B2C and B2B loyalty programs. Learn how tailored strategies in a B2B program drive engagement, sales, and long-term growth.
image of monthly sales data for data-driven loyalty program
By Lift & Shift June 23, 2025
Unlock customer insights with analytics! Learn how successful B2B loyalty programs use data to boost retention, increase sales, and drive profitable growth.
Smartphone displaying amazon order
By Lift & Shift June 13, 2025
Amazon is a threat—but not unbeatable. See how B2B loyalty programs and customer data strategies help distributors protect market share and grow profitably.
More Posts