Shifting Perspectives on B2B Loyalty Programs
It’s all about making the right Shift! Lift & Shift was a proud participant at the NAW’s Shift - The Future of Distribution event where we showed participants how to shift gears and accelerate growth with a B2B loyalty program.
Photo credit: Kinder Studios, MDM and National Association of Wholesaler-Distributors
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Your Automated Sales Partner: How a B2B Loyalty Program Unlocks Revenue from Under-Serviced Accounts
This article details how a B2B loyalty program acts as an automated sales partner, driving growth with small and medium-sized accounts using rewards and data-driven incentives.

During economic uncertainty, cutting marketing spend can backfire. Lift & Shift explains how smart B2B businesses use loyalty programs to retain customers, leverage sales data, drive targeted growth, and build stronger channel partnerships—all while preparing for faster recovery and long-term success.