FREE Webinar October 2, 2025:
From Data to Dollars: B2B Rewards Program Strategies That Work
DELIVER SALES GROWTH WITH AN EFFECTIVE B2B LOYALTY PROGRAM
Increase profits with a customer behavior-based, data-driven, full-service reward and incentive program for B2B companies.
Improve profit margins and enhance customer satisfaction
A Lift & Shift B2B customer loyalty program will increase sales and profit margins by incentivizing your customers to direct more category spending to you. Reward program participants as they become more valuable to your business. Watch our video to see why you need a B2B loyalty program.
Leverage your existing customer data
We help you unlock the hidden value that comes with insight into customer behavior. We use your sales data to create a unique customer experience. By taking customer relationship into consideration and marrying customer purchasing goals with personalized sales incentives, we drive customer purchase behavior.
Fully customized service
We build and completely manage all aspects of your program using our proprietary technology platform to quickly and cost-effectively create a customized B2B reward program that addresses all your sales goals. You will spend less than 30 minutes a month managing your reward program because we do it all for you.
Performance-based cost structure
With our performance-based program structure, your customers are rewarded when they become more valuable to you. This sort of growth-based program pays for itself, as reward costs are tied to increased sales.
Contact us now for a free strategy session
Let us show you how our performance-based B2B rewards program can pay for itself.
Lift & Shift loyalty programs suit all types of companies
We’re experts in developing B2B loyalty programs. It’s our specialty.
How it works
Set clear program goals
We review your customer base, segments, sales channels, and sales goals to determine the optimal reward program structure and reward rules for your organization.
Build the program
Our team of reward professionals expertly build best-in-class B2B loyalty programs, including all program assets (reward website, reward statements, program introduction materials, etc.) based on your objectives, target customers, and sales data sources (direct or distributor).
Develop offer matrix
We review historical sales data (direct or distributors) for all target accounts and identify purchasing gaps and opportunities. We then work with you to assign reward values for all potential sales outcomes, by account, ensuring a highly personalized and relevant customer experience.
Grow your sales – profitably
Your program will be performance-based – customers will earn rewards ONLY if they make the specific purchases set out for them individually in the program structure. Everything is tracked automatically by our reward rules engine. The incremental sales and gross profit delivered by your program will pay for all program-related costs many times over, assuring you excellent ROI on every dollar invested. Program ROI reporting is provided by month, quarter, year and/or by individual sales campaigns.
Rewards used in successful brand loyalty programs
We are committed to ensuring your program participants are motivated by your reward selection, providing the opportunity to dream and using their relationship with your brand to reach their goals.
We offer exciting rewards to maximize the program value to your customers and channel partners as they earn points and redeem, making a stronger connection with your brand.
Our huge selection of over 1M+ reward options allows each reward earner to choose what appeals to their interests:
- Account credits
- Gift and debit cards
- Experiential travel
- Merchandise
- Event and concert tickets
- Your branded products and swag
- Charitable donations
Environmental support
Our B2B rewards programs participate in the Evergrow Eco-action tree planting program, where five trees are planted for every redemption made. In 2023, our programs funded the planting of over 26,600 trees with the Eden Reforestation Project.
Wondering about your loyalty program return on investment?
Try our ROI Calculator
Our services
Data & Analytics
Program Design & Build
Full-service Program Management
Sales Team Support
Transaction Processing & Reporting
Program Marketing Services
Program Member Services
We handle all inbound customer reward inquiries, and any other program-related questions.
Reward Fulfillment
Maintaining a long-lasting relationship with your customer demands loyalty. We offer a wide selection of reward options that allows program participants to choose what appeals to their personal interests.
What our clients say
We'd love to become your business partner and establish a profitable loyalty program so you stand out in your B2B market. Do you want proof that our programs work? We will let our clients tell you what they think of our programs and our service. The long term impact on their business and the growth of their customer base makes us proud of the work we do.
Your reward program is a profit center - for you
Achieve Your Business Goals with A Successful Loyalty Program
Customer Engagement
Customer engagement is the connection between a customer and your company or brand. Engaged customers are high-value customers. They are open to giving you more of their business under the right circumstances, and they buy more, stick around longer and will even act as valuable brand ambassadors for your business with their peers.
Customer engagement levels increase when the customer has a positive experience with your company; when they feel that your brand understands them and what they need. This can be effectively accomplished through the introduction of a data-driven business-to-business loyalty program.
Use Customer Data to Identify Engagement Opportunities
Properly designed and executed customer loyalty programs, especially B2B programs, increase your value proposition with customers and can help drive your business goals. A successful loyalty program makes effective use of each existing customer's historical sales data to quantify their current value to your brand and then identify purchasing gaps or opportunities that can be filled to grow their relative value to you.
Use Targeted Communications to Drive Customer Retention and Growth
Once the customer's engagement opportunities have been defined, use highly personalized reward-based communications to introduce the relevant purchase opportunities; this enhances the customer experience with your brand while establishing a stronger client relationship. Take-up rates are generally higher for these offers, given their personalized nature and the association of a reward with each. As offer take-up rates increase, so does your share of market for that customer. They come to rely on you more, and your retention rates will increase in line with your increased market-share and associated sales growth.
