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One of our oldest clients, a wholesale tire distributor, was looking to grow their sales and market share for their agricultural tire line prior to the prime harvest season, something they have done annually. Their dealers buy from multiple distributors so they needed to create offers to make them stand out from the competition while addressing their strategic sales objectives.
179% increase in total bonus item sales, which was the highest total bonus sales YTD
47% email open rate
This client has always enjoyed a strong email open rate, a key driver for program participation and engagement. Reward members know the value of keeping an eye out for the monthly offers.
ROI - Total Sales
Measuring the impact of every $1 invested.
Each dollar invested in rewards was tied to $33.08 in total sales
This article is part of a series covering how growth-based loyalty programs can elevate sales and company profits by incentivizing current customers to spend more, attracting new customers with appealing rewards, and motivating your sales team.
If you'd like to learn more about B2B Loyalty Programs, then please read the next article in the series: "How a Customized B2B Rewards Program Benefits Your Business".
For an overview of all articles in the series, please visit our resource page "The Ultimate Guide to B2B Loyalty Programs".